Moderator: Jack Marshall, staff writer, Digiday @jackmarshall
Speakers: Patricia Korth-McDonnell, partner & managing director, Huge Los Angeles @IAMPKM
Ivan Perez-Armendariz, chief digital officer, CP+B @ivanpa

Innovation is nothing new among agencies, but it's often lost in an effort to get to the next big thing. While traditional agencies struggle to get buy-in, digital shops are exploring ways to differentiate.

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