Narrated by Irene Pereyra (Global Director of UX & Strategy) and Anton Repponen (Global Creative Director), this is the story behind the redesigned USA Today site that boldly reimagines the way users interact with news online. The award-winning site involved all Fi teams from strategy, UX, design and development.
The innovative page-turning site allows users to easily scroll left and right while reading articles, streaming videos or viewing photo galleries, transforming the experience of reading news online to that of reading a digital magazine. The new design also integrates large and immersive ads effectively, modernizing the canvas for digital advertising.
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