David Meerman Scott's book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. An international bestseller published in 26 languages from Bulgarian to Vietnamese, New Rules, with over 300,000 copies in print, is a modern business classic.

The 4th edition includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.

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