Speakers: Sheri Bachstein, senior director of audience products, The Weather Channel
Ira Silberstein, svp publisher operations, Taboola @irasilberstein

Content discovery is a real challenge on the web. Weather.com has taken a proactive approach to this problem across its site. Weather and Taboola will discuss how technology can provide a solution to fostering engagement. How does one of the largest sites on the web convert users to engaged and loyal customers on all page types -- home, article and local?

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