GUM is a new hair saloon, located in Milan, that owes its name to the “brillantina” used in the American 1950s to shape crazy hair styles.

Starring:
Stefano Terzuolo - founder & senior director
Monica Farina - top technician & editorial director
Marco Steri - stylist

GUM SALON - gumsalon.it/
shop Gum product online at: gumsalon.bigcartel.com/

Copywriting:
Claudia Morello

Filmed, Edited and Directed by:
Alberto Morlin e Giulia Cosma
TELEGRAFICI
telegrafici.com/

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