'Smoking Bull' was an idea and concept created by me to raise the profile of the world renowned Aberdeen-Angus breed around the globe.

I wanted to capture the power and presence of it's iconic image by filming a series of black on black sequences in stunning close-up HD detail.

To enable this we created a Hollywood style film-set in a Scottish barn and brought in a special effects lighting and film crews.

By black draping the entire area and incorporating dry ice and smoke with gel filters in the back lights - on a cold and frosty evening high on a Scottish hillside - we had exactly the correct atmospheric and climatic conditions to achieve the shoot we wanted.

HRH The Prince of Wales - who was invited to introduce the film - allowed us to film him at his home at Highgrove House. His sequence is contained in the long version of the film.

This is the condensed version which has been viewed by thousands worldwide.

Enjoy!

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