Get Serious:Transmedia Branding
4 months ago
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2. Get Serious:Transmedia Branding
4 months ago
..this is a case study I use often to explain the impact of gaming elements, deep transmedia content and audience participation in a brand or promotion campaign.
Why So Serious? : The Dark Night
stunning stuff from 42 entertainment, a prolific ARG firm.
more at experiencefreak.com/blog/2009/08/27/get-serious-alternate-reality-transmedia
Why So Serious? : The Dark Night
stunning stuff from 42 entertainment, a prolific ARG firm.
more at experiencefreak.com/blog/2009/08/27/get-serious-alternate-reality-transmedia
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