This is an excerpt from Maximize Your Social Networking: Develop a Winning Strategy webinar. During this session, participants learn the importance of:

-- Implementing an integrated strategy
-- Creating conversational content (social media)
-- Garnering buy-in and commitment for an organization-wide strategy
-- Identifying their success factors to measure ROI
-- Establishing a baseline
-- Understanding their ideal client

Presented by trainer and coach Jennifer S. Beavers of Social Networking and You.