Ignite Toronto: Ryan Taylor - Branding Ethics, Greener than Green

With certifications like B Corporation surfacing along side L3C legislation are we moving towards recognition of a 'lowest common denominator' when measuring ethics in the enterprise? And by creating branded standards are we allowing for the marketing of ethics in the same fashion as the 'green' movement.

Ryan Taylor is founder of the Fair Trade Jewellery Company in Toronto, a social start-up focused on luxury product design, ethical mining practices, sustainable community development and transparent, ethical enterprise.