An example of an Ident.

The artist, Edwin Li, is included in the art collective Woolgather's project, Art Vend in Leeds.

Over 20 artists have been commissioned to make 150 pieces of art each, to be sold from vending machines in the city.

Li's work in the vending machines involves 150 certifcates, each gifting the lucky buyer of the Art a Certificate which promises them that the Artist will make them a Personal Ident, a short audiovisual clip, entirely made from scratch with original music and graphics.

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