Television isn't dying, it's being slowly consumed by the digital beast. Here's why you need to pay attention to this shrinking divide.

Part 1: The cloud is absorbing the set-top box to learn more about the consumer
As the set-top box becomes more integrated with digital, it will become extremely personalized for the user. Here's why your marketing strategy may soon involve television whether you want it to or not.

For the full article go to imediaconnection.com/content/33964.asp

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