I prepared this video for my friends with Listing Inventory and unsold properties.

Should You Reduce The Price Of Your Listing / Property?

3 THINGS TO CONSIDER
1. Marketing / Promotion / Advertising

2. Merchandising / Staging / Emotional Appeal

3. The Price / The Price / The Price

MARKET FACTORS TO CONSIDER
Seasonality
Days On Market
Months Supply
Immediate Competition
How Much To Reduce

CONSIDER YOUR COMPETITION
ReSale
New Homes
Amenities
Price Per Square Foot
Sales Velocity – Current Pending
Qualified Buyer Behavior

CONSIDER MONTHS SUPPLY OF INVENTORY
The Woodlands TX, August 2009
Price Range.  .  .  .  .  .  .  .  .  Months Supply Of Inventory
$000,000 – $200,000 . . . . . . . . . . . . . . . .  4
$200,001 – $300,000 . . . . . . . . . . . . . . . .  5.3
$300,001 – $400,000 . . . . . . . . . . . . . . . . 6.2
$400,001 – $500,000 . . . . . . . . . . . . . . . . 9
$500,001 – $600,000 . . . . . . . . . . . . . . . . 5.6
$600,001 – $700,000 . . . . . . . . . . . . . . .  8
$700,001 – $800,000 . . . . . . . . . . . . . .   11
$800,001 – $900,000 . . . . . . . . . . . . . .   7.9
$900,001 – $1,000,000 . . . . . . . . . . . . .  18
$1,000,001+ . . . . . . . . . . . . . . . . . . . . . . 26.7

CONSIDER SOLD PRICE TO LIST PRICE %Prudential Gary Greene, Woodlands Office = 98.2
Keller Williams Realty, Woodlands = 96.4
MLS Average (All Broker) = 95.6
Re/Max Spring/Woodlands = 95.3
Coldwell Banker United = 95

MLS Stats, Closed Sales – The Woodlands TX
July 15th to August 27th, 2009

FACTOR EVERYTHING IN AND THEN MAKE YOUR DECISION.

If you have any questions, give me a call: Ken Brand 832-797-1779

If you'd like that 2 page checklist on preparing your property for sale: Kens411@Gmail.com

You can find more market data and real estate related stuff at: BrandCandid.com

PS Here's a link to current market reports, I update the data during the 1st week of the month.
brandcandid.com/category/real-estate-market-reports/