The :45 "Sizzle" spot for the season 2 campaign takes a narrative path. When I was searching for ideas on how to tell a new story for an already robust campaign, Creative Director Tyler Korba wrote this script that inspired us to create this spot, a stirring twist on the campaign. Featured as Promax's "Spot of the Day."

SVP/Group CD - Andy Baker
Writer - Tyler Korba
Art Director - Jeremy Tate
Production/Editorial/Design/Cinematography - Evolve Digital Cinema
Sound - Radium Audio

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