This :30 launch spot for the Wicked Tuna season 2 campaign was the principal piece of creative used off-channel for the media buy. Our goal was to capture the action, adrenaline and competition in Season 2 by going bigger and even more cinematic than we'd done for Season 1. Shooting for a week on the water with the team at Evolve IMG was one of the most inspiring, exhausting and exhilarating shoots I've ever been blessed to have been a part of.
SVP/Group CD - Andy Baker
Art Director - Jeremy Tate
Production/Cinematography/Editorial/Design - Evolve Digital Cinema
Sound - Radium Audio
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