First run is straight out the camera. no grade, no ND filters, no hood, AWB, shot on Sony Nex5n. Lots of blown highlights. but the overexposure is not as unpleasant as if it had been hit as hard using a contrasty lens.
Second run shows the same footage subjected to some rgb curves to add a bit of stylising, then a conservative contrast and saturation boost. Even with the limited 8bit colour and the low bitrate of the nex5n, there is a degree of smoothness to the post processed 'ragged' original image. As stated by Andrew Reid, it is the process of exposing to the right that seems to create that analogue glue to the image. This opens up lots of potential for using such low contrast glass on cameras with wide dynamic range and a 10 bit colour palette since the gradations in the blown highlights will be significantly smoother.
From early feedback we are hearing that the limitations and drawbacks that such a low contrast lens presents, the camera operator is having to be a lot more creative with their workflow, Usually resulting in unexpected material that wouldn't normally have been shot with a typical lens.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?