프로젝트에 대해 못 다한 이야기들이 들어있는 비하인드스토리 03
The story behind the story 03

SKT traffic data

SK mobile traffic visualization (mov available)
Client: SKTelecom, SK communications, Art Center Nabi
Project: Yoesu Expo, 2012

This visualization illustrates South Korean mobile traffic from 2010 to 2012. At the begging of this period, Koreans adopted smartphones quickly, and data usage jumped up from approx. 10% of total traffic usage to 90% within 3 months. This unexpected fast growth caused traffic delay, and there are extreme heavy users (less than 10% of total users) who take almost 60% of total data traffic sometimes. The void and SMS data traffic has been decreased as much as DATA traffic increased. Our communication has been shifted from “only talking” to “seeing, talking and reading”.

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