Personas aren’t the only kid on the block when it comes to using archetypes to understand how people think and feel. The Meyers-Briggs Type Inventory (MBTI) is also based on archetypes, and is the most widely used personality assessment in use today. The MBTI defines sixteen distinct personality types based on four dimensions, describing a range of ways that people relate to and engage with the world. Based on the work of Carl Jung, the MBTI has been subjected to decades of rigorous academic study and practical evaluation.

The Meyers-Briggs compliments the context and insights that come from primary research, and is a powerful lens through which interaction designers may more clearly understand users’ needs, motivations, and experiences. This talk will provide an overview of the Meyers-Briggs, highlight research and thought leadership relating personality types to technology usage, examine controversies and limitations of the MBTI and share ways to use personality types to support and communicate design, including a brief case study.

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