Destination Marketing Organization's can play a significant role in the long-term, sustainable planning and development of their destination by engaging a broad range of stakeholders in order to create a Tourism Master Plan that defines and articulates where a destination wants to go and how it will get there. This video with Tourism Vancouver CEO Rick Antonson and former Resonance Consultancy Executive Vice-President Richard Cutting-Miller provides an overview of how a Tourism Master Plan can be used to identify and articulate potential products, amenities, programming and experiences – along with corresponding policies and protocols – to shape the future of a destination. Resonance Consultancy has helped shape the future of destinations in more than 65 countries around the world with advise on tourism strategy, policy, planning, development, and branding.

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