The concept for Rockies Weekly was created based on the idea of “being on the road”. The producer wanted to give the show more of a road presence when the team was traveling. So the first idea that came to me was a Diners, Drive Ins and Dives promo I saw online. It merged old vintage signage with content relating to the show. My idea was to build a route 66 road trippin open that integrated vintage signs with baseball.

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