I'm Denver Lane Founder and president of Woyster Media.
This is Social Media Marketing Essentials for the Small Business Video No 11 - Video Dominance Part 4. This is the fourth and final installment of our series within a series on video marketing. This is where you add the spark that will get your videos seen and drive traffic to your website, blog or social property.
Your basic SEO work for any online property can be broken down into two basic areas: Relevance and Authority.
In an earlier video we covered keyword research and placement. The reason we did all that was to show the search engines that your video related closely to what the consumer typed into the search bar. This work, along with importing the script of your video in the description field establishes relevance in the eyes of the search engines, but they still may not think you video is incredibly important to your would-be viewers, so your video MAY depending upon the competition in you niche still end up going unseen.
In order to get your video seen by buyers, you have to make the search engines understand that it gives true, and sought after value to the searcher; that is to say you must establish authority.
There are three basic elements that establish authority:
1. Views -- The more views you have the more authority you'll gain to the search engines. I know this brings up the whole chicken or the egg argument, but put your frustration aside for now as it's a whole lot easier to start getting views than you may think.
2. Actions -- The more actions, liking, commenting, and submitting video responses, your viewers take, the more authority your video gains.
3. Back linking -- Just like with a website or blog, the search engines when gauging the authority of your video, will factor in the number of links that your video has on other sites as well as the authority of those sites.
Now I told you it was a lot easier to start getting views than you might think, and this is absolutely true. At the same time, this is the phase of video promotion that I often call "ground-pounding" because, though the concept is pretty simple, it can be a lot of tedious work. This is where having a skilled team comes into play.
Start by uploading your video to as many video sharing sites as you can find, like Metacafe, Google Video, Revver, Daily Motion, Vidilife, Vimeo, and Yahoo Video, just to name a few. For a list of about 80 free and pay video sharing sites checkout Woyster's video sharing resource at woystermedia.com/videoshar....
Now when you upload your videos, you're going to want to use a little trick I'll share with you to get the authority building juice you're looking for.
Most of these sharing sites allow a description or a clickable overlay of some sort and the URL you're going to want to use is NOT your website, but the share link to your original Youtube video. If they allow more than one link then you obviously want to add links to your site and blog as well, but adding a link to the original Youtube video will give that video a little more authority for each link you create, and of course, anyone that clicks on that link will start your Youtube video providing you with another view.
Once you've added your video to the as many sharing sites as you can, you'll then want to post, and share the original YouTube video on every social media network you belong to. It's important to understand that people need to be told or at least reminded what to do when they find something they like online. Not everyone will like or share something they've found to be fun, interesting or helpful. Make sure to create a compelling but NOT annoying call to action. When you post your video, ask your faithful friends and followers to like and share your post with THEIR faithful friends and followers as well. There are plenty of creative ways to do this without typing the words like and share in all caps at the end of your post. So turn on the creative juices when writing the text of your post and come up with something a little more relevant and your friends and followers will respond.
I hope you've gotten a ton of juice from this video marketing mini-series. If you're interested in learning more or having a skilled coach help you through your video projects, contact us at Woyster Media, we offer coaching and training programs that can take your business to the next level and beyond.
For now, I'm Denver Lane with Woyster Media. Like this video, subscribe to our channel, you never know who this could help. And check us out in the other social spaces, we'd love to hear from you.
The World is your oyster.
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