We are all storytellers. Everything we create—from opinionated tweets to designed products—says something about who we are. At their best, these stories help us relate and call us to great acts. At their worst, they reduce us to absolutes like “Top 10 ways to win” or “Here’s how to fail” when the truth is rarely so clear-cut. Let’s consider what telling truer stories means, examine how storytelling operates in our work, poke at our hero myths and excavate hidden narratives. Along the way, we’ll learn how to get more from every story we tell.

Recorded at Build 2012: 2012.buildconf.com/

Filmed & edited by Box42: box42av.com/
Intro graphics by Matt DiVito: cargocollective.com/matthewdivito
Intro music by Tycho: tychomusic.com/

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