A while back, Jeff sat on a couch in the Typekit offices, staring out the window, and wondering if everything their company had been working towards was about to slip through their fingers. How that story ends is interesting (spoiler alert: they’re still going strong), and Jeff will share lessons on how they got through it and why they were ready for it. But beyond that, he’ll look at how you, your team, your clients, or your company can cultivate a culture of making amazing things—not just on the next project, but on everything you work on for the rest of your career.

Recorded at Build 2012: 2012.buildconf.com/

Filmed & edited by Box42: box42av.com/
Intro graphics by Matt DiVito: cargocollective.com/matthewdivito
Intro music by Tycho: tychomusic.com/

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