Project: Pom Wonderful - Cross-Section
Client: weareseventeen / Picasso Pictures
Music and Sound Design: Box Of Toys Audio

BACKGROUND /
Wonderful Brands advertise their range of hand-picked pomegranate juices with two charming TVC's created by motion graphics superstars weareseventeen.

APPROACH /
We took a simple and down to earth attitude towards this project in order to mirror the authentic and organic values of the Wonderful brand. It was essential that we enhanced the character design of the fruit and so music was composed with a view to place it within the scene, giving credence to the events on screen. We also recorded and refined a number of voices in order to attain the correct personality of the pomegranates. Some subtle foley was added to give weight to movement.

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