SUBWAY® introduced the SUBWAY Fresh Artists™ filmmakers series to students
at NYU and USC in the Fall of 2011 with the challenge to develop a scripted, episodic
web series around the idea of “Every Breakfast Sandwich Tells A Story.” More than 50
student teams submitted creative treatments for judging by a panel of representatives
from SUBWAY® Restaurants, Content & Co., industry insiders, as well as the faculties
and alumni of USC and NYU.
The semi-finalists were chosen based on their creativity, personality and integration of
the challenge. Following live team presentations, the panels selected two finalists from
each university to bring their series to life.
The winning series from USC are “The Ultimates” and “Frat House Musical.” The
winning series from NYU are “The Loop” and “Tech Up.”
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