At the BRITE '13 conference, John Gerzema, author of the new book "The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future" talked about his two-year research effort which found that feminine values are ascending all around the world. His data shows that countries that think in a more feminine way have a higher per capital GDP and people who think in a more feminine way are nearly twice as optimistic about their future.

For more info on "The Athena Doctrine" visit: johngerzema.com/

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. (briteconference.com | globalbrands.org)

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