This piece was an assignment for my video class at school. We were asked to create a 30-second commercial for the organization of our choice. What better organization to choose than ASAP? The Appalachian Sustainable Agriculture Project is a local food organization based in Asheville. Among many things, they coordinate tailgate markets and help small farmers run their businesses. I've spent my spring semester with these wonderful people, learning about communications and about the business of local food while getting to produce great imagery for them!
On a warm, sunny Thursday afternoon I headed out to John Bennett's farm to gather my footage. First, I sat down with him on his front porch for an intimate video-interview. He told me about his time spent living in Florida working as a sheriff, and about his doctorate degree in Theology. Mr. Bennett is a fascinating man, very intelligent and compassionate. He deserves a whole documentary, not just a 30-second bit! We discussed the benefits of grass-fed beef and the process of starting a farmers market too. Most importantly, he opened up about the influence of ASAP on his farming business.
After our interview, he raced off to pick up a trailer, or some other important farm errand. I was left to my vices to gather B-roll on his beautiful estate. I enjoyed sneaking into the chicken coop like a sly fox and dodging the cow-patties like a jumpy fish.
Shooting the video was the fun, easy part though. Editing the video with Final Cut Pro was terribly wonderful experience. I spent eight and a half consecutive hours editing with my friend, Anne Mallett, for just a 30-second piece! The learning curve was steep. It was worth it though; I'm proud of this video regardless of its apparent flaws. I hope it opens your heart and mind to ASAP's noble mission. They work so hard to bring the citizens of Western North Carolina fresh, local food!
The Business of Farming Conference video is coming soon. Hopefully this one won't take as long to edit!
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