JMK launches TV campaign for new Centrum for men and women.

JMK’s today launches a TV campaign for new Centrum Multivitamins for men and women. The campaign goes to air in both Australia and New Zealand.

The campaign is part of the ‘Spectrum People’ campaign JMK launched for Centrum earlier this year. The current campaign features people in various coloured worlds doing activities linked to key health benefits of Centrum Multivitamins.

See link for the two new commercials:
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Matt Kemsley, Creative Director at JMK said: ‘Centrum now has unique and specific health benefits for both men and women. Our “Spectrum People” campaign was the perfect vehicle to show these benefits in a separate male and female executions. It’s further proof of Centrum’s brand line “Complete from A to Zinc”’.

Emma Nicol, Marketing Manager for Centrum ANZ (Australia and New Zealand) said: ‘New Centrum for men and women is an exciting new product initiative for the Centrum in 2013. JMK have developed new executions in the ‘Spectrum People’ campaign which we will be applying across all elements of our communications including TV, digital and retail channels’.

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