Directed by Speck Gordon
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Speck/Gordon and AMV BBDO announce Mobil1's competition to win the ultimate VIP motorsport experience by inviting the Mobil1 Formula One team into every corner of one lucky – or unlucky, depending on where you stand on personal space – guy's life. Coming home, Dave is greeted with his commuter lap time by a gorgeous girl in the driveway, he finds a commentator broadcasting from his wardrobe and his living room is taken over by a pit crew. That's just what happens when motorsport gets personal.
Subtle retro art direction makes the Mobil1 crew's high-tech presence stand out all the more, and Speck/Gordon bring their patented brand of comedy with spot-on casting and an excellent performance from a completely unruffled Dave, who takes the whole thing in his stride.
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