My involvement in this project was as designer and studio creative director,
working closely with Discovery director Ceri Payne.
We came up with a look and feel for the intro / outro graphics and animation to answer the brief set by Discovery. We thought the slightly retro tin globe model feel would be a nice look for the planet, complimented with over sized models and clouds animating around our planet.
The concept was built around how Discovery makes the planet seem bigger when tuning in and watching their content.
The spot was finished and completed by The Studio 3d and compositing teams.
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