When something feels great, time seems to slow down.
Presented with additional graphics on roughly 30 meters of mixed resolution LED screens, this clip was designed to be a vivid element of the architecture of the Mercedes-Benz stand at Auto China 2012.
Client: Daimler AG
Agency: Atelier Markgraph GmbH
CD Atelier Markgraph: Martin Pesch
Producer Atelier Markgraph: Peter Eberhard
Directors: Katharina Steinmeyer, Ben Gabel
DOP Barcelona and Sindelfingen: Ben Gabel
DOP San Diego: Charles Bergquist
Producer: Anne Oldenburg
Editor: Andreas Malsy
Music: Michael Kadelbach
Motion Graphics and Design: Anna Merz, Jens-Oliver Gasde
Additional Highspeed Footage: Charles Bergquist
Additional Car Footage: Schwäble + Wolf for Mercedes-Benz
Most of the Highspeed Footage was provided by Charles Bergquist and Charles was kind enough to also film additional scenes for us in sunny San Diego. We got to travel too: the boy and the girl scenes were filmed in Barcelona. Our models Ada and Jonas are not a couple in real life, but they are two of the nicest people, we ever worked with. Another special mention goes out to Brian and his lovely dog Rita, who both jumped into the pool several times for us (we hear, Rita earned herself a whole bacon). Rita used to be a shelter dog but her natural charm helped her build a great new life. She rocks!
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