It was our second promo event for BAT (britsh american tabacoo) for brand Kent. We were introducing a new line of Kent cigaretes called Kent HDI. Construction were made in the form of cilinder which symbolizes a new generation filter of this cigaret line.
There were three 55 inch panels inside, for visualisation each of three section of filter in work, motion tracking
of visitors were realised by Kinect, so visitors saw only that part of filter which were located on the panel in front of him.
Also we used 3 Pansonic sound shower devices for each section to follow visitor with voice discription of the filter. And one more thing there were many LED strips which were turning on and off according to the contetnt and visitor movement, all of them were controlled by DMX controllers.
This installation were looking very good, and have unbeliveble popularity and attention of people. There were four same installations which were located in 4 different shopping malls at the same time for a few months (need to say that this promo action is not over yet, and these cilinders are still there).
Of cource this project were done by Ventuz.
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