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Using Analytics & Webmaster to develop content

Google Analytics and Google Webmaster Tools are two powerful products offered by Google. Both of these products give insight into what people are searching for.

Webmaster is more geared towards which search results that website shows up in, while Analytics focuses more on the click-through and actual search traffic.

I've explained how to use social networks for curating content, now I'm going to demonstrate how to do the same using Analytics and Webmaster. I'll also give a personal case-study for a blog post I wrote just today!

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