Without an education, a child will never be able to write his or her own name. It’s such a basic ability and crucial part of their identity that they’ll never have. This campaign, aiming to raise 1 million dollars in 3 months and build 40 schools, calls upon people everywhere to give up their names, so children can find their names and identities through education. Because if you can’t even write your name, how can you leave your mark on the world?
Art Director - Becky Lewis
Copywriters - Adam Arlit & Ryan Woo
Creative Directors - Nathan Crow & Nicholas Liebeskind
Contest - The One Show
Client - Pencils of Promise
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