This commercial was shot on a Canon 5D ii in April 2009.
It was certainly the first commercial shot on the camera in the UK if not the world.
Since airing the charity has received a great increase in calls from people seeking help and advice about dementia.
The Photographer was Euan Myles the writer was Don Smith and the agency was

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…