What do your customers like, or not like about you? Do you know? And how are you using this information to change the way you run your business?
This is the the kind of innovative thinking that drives the social strategy of ING DIRECT—Canada’s leading direct bank since 1997— helping them offer better service, more savings, and a smoother banking experience.
For a company like ING DIRECT, it should come as no surprise that social media is a huge part of their day-to-day business.
In this video, learn how ING DIRECT creates better business interactions using social media using networks like Facebook, Twitter, and Instagram to better shape their services and grow their clientele. Also hear from their CEO Peter Aceto, who explains why he thinks social media is an integral part of any successful company.
HootSuite helps organizations engage with audiences and analyze campaigns across multiple departments and social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based dashboard. Learn more about social media management and HootSuite at hootsuite.com/
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