During this session the most important elements of e-commerce site’s interface and content will be analyzed, and the most weak points that usually make the bottleneck in the sales and conversion processes will be outlined. After the webinar you will definitely have a very clear idea where you have to look in your site’s design and structure to see the places where your sales and money leak.

Main points of the upcoming webinar:

* Impact of usability issues on your sales;
* Top 10 usability fails that drop conversion;
* How to find the spots to improve, the bottlenecks of conversion paths;
* Must-know and must-check Google Analytics reports and how to configure them.

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