On Friday the 4th and Saturday the 5th of September 2009, the CASZUIDAS Urban Screen Festival was organized in Amsterdam by Virtueel Museum Zuidas. The CASZUIDAS Urban Screen Festival is a new international festival specially aimed at artworks for urban screens. The focal point of the festival is the contemporary art screen CASZ, which has graced the Zuidas, Amsterdam’s new office and residential district, since October 2007. The screen runs from six o’clock in the morning until twelve o’clock at night; the art it shows is part of daily life in the public space of the Zuidplein in Zuidas, Amsterdam.