S/S13 Wanderlust Campaign

To celebrate our Mercedes-Benz Australian Fashion 2013 partnership with Tourism Northern Territory, our creative team headed north to Alice Springs to create a S/S13/13 campaign and fashion film. The collective brief was to capture the beautifully evocative essence of the Northern Territory and our team were given access to some of the NT's most majestic ‘off-the-beaten-track destinations, including the West Macdonnell Ranges and Rainbow Valley.

With this film, our Director Oliver Heath contextualizes the stark themes explored in the 'Wanderlust' collection and see's Valentina Sykes embodying an ethereal, intergalactic nomad who traverses the hauntingly beautiful terrain of the Red Center. Through Valentina's eyes we see the mélange of juxtapositions of the Australian Outback and how it inspires simultaneous feelings of beauty, awe and terror.

We hope you enjoy.

Director: Oliver Heath

Model: Valentina Sykes (Chic Model Management)

Producer: Mother&Father PR

Cinematography: Fin Lizzy

Designer: Maria Maung

Stylist: Gabe Robinson

Hair: Craig Smith for Alter Ego

Makeup: Carol Mackie for MAC

Music: Spirit Valley

Special thanks: Aimee Cadan & Liz McCouaig from Tourism Northern Territory, Sonny Vandevelde and Jackie Turner

Images from this film were created at the Rainbow Valley Conservation Reserve, known by the Traditional Owners as Wurre.

Bless’ed are the Meek acknowledge the Southern Arrente Aboriginal people and thank them for permitting us to create these image from their land.