GE FOCUS FORWARD is a multi-dimensional GE brand campaign executed in partnership with CINELAN. At its core it is an unprecedented series of 30, 3-minute documentary films created by highly acclaimed filmmakers including Alex Gibney, Steve James, Morgan Spurlock and others. The films communicate the GE brand message by telling stories about people who are at work making the world a better place through innovation and invention. Through world premieres at major film festivals globally followed by significant multi-platform distribution, social media and PR, the films have generated more than 25 million views, 100 million shares and 2.5 billion media impressions in over 150 countries.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…