Mobile is not alone – in fact, it's the glue that connects the multichannel experiences of today's consumers – tying together print and web, email and social media, and advertising and booking. Destinations and tourism businesses MUST develop a strategy that leads target audiences seamlessly from device to device – and, ultimately, to the conversion point. This fast-paced, useful session will explore ways to help "mobile-inclusive, multiscreen strategies" become easily discoverable and more relevant, providing real value to the audience. This session will provide the latest case study examples of cutting-edge strategies from around the world as well as identify best practices and easy tips for success.

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