Content is becoming more and more dispersed, disparate and atomised as the web continues to redefine itself. The means of production have shifted so the syndication, prioritisation, and iteration of content is now the responsibility of the crowd. There’s a growing desire for greater immersion, interactivity, and integration across multiple channels.
Rob draws on his experiences across a range of projects (including Londonist, Yahoo News, Qype, Utopia/Channel 4, Pottermore/JK Rowling) to talk through what he believes all this means. Explore the ways in which we engage people, and discover how you can engineer your content to react and adapt to its context.
Recorded live at Google Campus during the “Content Strategy for Finance & Community-Shaped Content” event on 15 April 2013, organised by the London Content Strategy Meetup. togetherlondon.com/events/meetup
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