Project: Cake Showreel 2013
Client: Cake
Music and Sound Design: Box Of Toys Audio

BACKGROUND /

In celebration of their expansion to Sao Paulo and Barcelona AND the launch of their new website, the bakers at Cake have prepared a selection of their finest pastry treats from the past year. BXFTYS had the honour of providing the tunes to go with it.

APPROACH /

Given the Brazilian roots of the Cake team, we prepared a track that takes influence from Rio de Janeiro's popular Carioca Funk scene. The opening and closing leopard roar could be considered a trademark sound from this genre. We also looked to personalise the music for Cake by introducing a recorded sample of the word "Cake" - this was edited and processed to become an integrated part of the track.

Sound design looks to highlight key moments and prominent events, syncing with the music where possible and as a result providing some dynamism and variation to the piece as a whole.

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