This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, integrate.wvu.edu

Presented by Melvin Landry - imc.wvu.edu/about/faculty/melvin_landry

As the purchasing representative for the social media & digital/interactive departments at ConAgra Foods, Melvin Landry handles contractual negotiations and scorecarding processes for all strategic suppliers. Additionally, Melvin seeks to drive efficiencies while working with internal stakeholders and agencies to drive continuous improvement. This drives win/win collaborative strategies within social media/digital interactive areas. As organizations are continually pushed to drive value and gain share from a brand perspective, it’s critical to gain full collaboration with internal stakeholders & agencies alike.

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