Nivea know that when you feel good in your skin you can do anything!
So dare to dip with Nivea this summer and get ready to make a beautiful splash.
This announcement TVC (written & directed by Jo Wallace) is just one small part of a Masterbrand Activation Platform developed and creatively directed by Jo. The full launch campaign follows the test launch daretokiss, which Jo created for New Year's Eve (#daretokiss was served on twitter 24.4million times).
darettodip is designed to run for the whole summer across all media - digital, social, ATL, PR, stunts. The event in Covent Garden on May 11th where women can take a once in a lifetime dip sits at the heart of the campaign.
Tickets for the Covent Garden dip sold out in less than 24 hours, and within48 hours 12,000 women pledged to daretodip via facebook.
The Covent Garden event will be followed by more unexpected activities...watch this space.
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