This was the headline of an article published by the Consumer Electronics Association in its member magazine Vision nxtbook.com/nxtbooks/cea/vision0112/#/22 focusing on how online search engine marketing (including both SEO and paid search), coupled with high-quality social media programs and content marketing initiatives, are becoming essential for effective CE product and technology marketing strategies. Increasingly, both BtoC consumer electronics brands and BtoB technology component providers – from Lenovo and Nikon to Intel and IBM, just to name a few – are directing more of their overall marketing efforts and investment dollars toward paid and organic search campaigns supported by strong content marketing programs.

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