Your channels are established and mature, and your customers have turned into fans. Now what? Lee Odden explores the future of content.
According to IBM, 90% of the data in the world today has been created in the last two years. Once you sift through the porn, pregnancy announcements, unfortunate health-condition disclosures and cat videos, you’re faced with a deluge of information produced by brands and their consumers.
As the traditional publishing model evolves, the door is open for brands to wield even greater influence over reporting and consumer information-discovery. However, taking advantage of this opportunity necessitates understanding the future of content. Lee Odden presented on Wednesday, April 17 about what content really means, how content teams are structured and what technology and consumer trends are emerging.
As a long time content producer and marketer, Lee presented his marketing-centric observations on the changing face of content and where it’s headed. He shared insights on the emerging definition of content, how organizations are structuring themselves for content maturity and what the future of content looks like for brands.
Understanding how consumers discover, consume and engage with information whether it’s in text, image, video, audio or interactive form permeates departments and disciplines, and affects organizations at all levels. If you’ve ever created, consumed or asked for content within your role, this event is a must-see.
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