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DM9 JaymeSyfu for Belo Essentials featuring Bea Alonzo.

Our first project with Belo. We enjoyed making this ad :) Personally, i would have wanted a separate ad for the galaxy art direction and another for the underwater shot. but as the product features whitening and moisturizing, there.

We shot against chroma. We used the Weiss cam for the underwater, dry for wet.

Belo Essentials is a popular brand of whitening beauty products in the Philippines.

Client: Belo Essentials
Agency: DDB DM9 JaymeSyfu Manila
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Copywriter: Biba Cabuquit
Art Director: Dee Taar
Producer: Jeng Floresca
Director: Quark Henares
Soundtrack by Up Dharma Down