Santander's Chief Marketing Office Keith Moor talks about what Design Effectiveness did for Dettol Lysol and why he awarded it a gold award at the Design Effectiveness Awards 2013.
See the full Case Study here: effectivedesign.org.uk/winners/2013/product-design/lysol-dettol-no-touch-hand-wash
Hear more from design commissioners and design agencies who live and breathe effectiveness on 21 May 2014: dba.org.uk/events/2014Effectiveness365.asp
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