This has no afiliation with the Danish supermarket chain Coop. Made for Future Lions 2013.

Client: Danish supermarket chain Coop
Problem: Coop want more of their customers to choose more sustainable groceries.
Solution: Make the choice easier and more transparent for the consumer. No one has time to consult an app for data on all their shopping, they need the data right in fron of them. We redesigned Coop's shelf signs to contain a sustainability rating from GoodGuide base on 3 parametres: impact on the environment, impact on you health and ethical impact (for example in regards to production). Coop will then reward a change in behaviour from the costumers with special promotions and discounts.

Idea and excecution:
Esther Barfred
Anne Boisen

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