Here's a track we wrote for LowLow. They bravely decided to poke fun at the cliched nature of how food companies market their brands towards women.
This viral was designed to get people talking, and it's great to see it working. Over 1,000,000 combined views on YouTube (at time of upload 26/4/13), and loads of comments & press. youtube.com/watch?v=zNAR5T_DSvs
This was a long and involved process getting the song right. Our initial brief was to keep the track upbeat, light and carefree but upon initial viewing, it was clear that the pace of the ad was wrong. So the track was fundamentally re-written halfway through the edit. As it turned out, the power ballad as you hear it now is exactly half the tempo of the original demo, so no major changes to pictures were necessary, we simply re-wrote the tune & the lyrics at half-speed. The lyrics were ultimately a collaboration between us and the copy-writer.
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